Visual Brand Identity, Copywriting, and Content Design for holistic Qigong training retreat, crafting a cohesive brand that brought clarity, authority, and polish to something previously DIY and scattered.
This included designing a custom logo, developing a full color palette and font system, and creating original branded assets that feel alive, grounded, and distinct. The visual identity was built to reflect both depth and approachability..something people could trust and be drawn to.
To implement the branding, I designed and wrote a full suite of content: carousels, reels, and single posts all built around a core narrative, aesthetic, and purpose. I made sure every piece looked and sounded aligned with the brand’s new direction, from design to copy.
I also audited and rewrote copy for the website landing page to sharpen the message and make sure it met people where they’re at — no fluff, just clarity and heart.
The result: A full transformation in tone, look, and presence. What was once unpolished now feels aligned, magnetic, and professional; helping the brand build recognition, expand its reach, and deepen trust with its audience.
Deliverables:
Full visual identity (creative direction, custom logo design, color palette, typography, design elements, style guide)
Original branded backgrounds and design assets, including banner and header designs
Messaging and brand positioning framework
Website landing page audit and copywriting
Social media content strategy & design (carousels, reels, static posts)
Copywriting for all branded content assets
