For Mysti's Candle Co., the focus was on weaving elements of alchemy and mysticism into the visual and strategic direction. Drawing from the natural elements of earth, air, water, and fire, the brand captures a balance of dark and light, blending earthy textures with mystical symbols. The strategy aimed to reflect the brand’s roots in ritual and magic, creating a cohesive narrative that speaks to their audience. This foundation guided the brand’s visual identity, ensuring each touchpoint felt intentional and connected to the brand's core essence.
